Based on recent sales results it would appear that early market indicators show that Sony Computer Entertainment has perfectly balanced the features and functionality of their console masterpiece, the Sony PS3, with value for money by moving the price point of its console.
Although there is a lot more interest in the PlayStation 3 at the moment and many stores are selling much larger quantities according to the monthly figure provided by NPD Group, the market specialist, there is a little concern as to whether the recent price cuts that were made by Sony will create sustainable momentum with consumers.
With the first positive market shift for Sony’s highly expensive gaming console in the last 10 months the year-on-year sales for the PlayStation 3 increased by 13 percent in August according to figures from the NPD.
The month-on-month figures for the PS3 are even more impressive with reports from the NPD showing that 210 000 units had been sold in August, which compared to July is an increase of 73 percent.
Although the US is showing the largest increase in PS3 sales, other global markets like the UK and Japan are showing a small rise in consumer interest in the lower priced consoles.
With a combination of the announcement of the PS3 slim and the reduction in price of the standard PS3 the independent retailers in the UK have seen a 15 fold increase in sales.
A spokesman for the Simply Games retailer said recently that the changes made to the configuration and pricing of the PS3 was considered to be “especially effective” and as the holiday season approaches there could be higher run of sales, and he added that following the price cut the retailer had sold 15 times the normal number of 80GB PS3.
The spokesman went on to say “Sony really needed this shot in the arm and this sort of initiative brings momentum for the entire industry.”
Source - The Tech Herald