Pachter advises that the cost of the PSP Go is currently too high

By Richard

October

26

2009

It is unlikely there will be any kind of significant different in sales figure after the release of the Sony PSP Go as it is currently too costly and this means that the handheld device from Sony will not have a big impact in sales according to an analyst from Wedbush Morgan, Michael Pachter.

In order for the handheld system from Sony to reach its full potential there would need to be a price cut on the PSP Go he advised saying “The Go is just priced too high for the perceived value. It may play music and movies, but most think iPod Nano (149 USD) or Touch (199 USD) for that, and it is very expensive for a portable gaming device. I don’t see it boosting overall sales, and without a price cut, 3000 sales are likely to be down year-over-year.”

He went on to add “I think Go will sell 400,000 in the US, 400,000 in Europe and 200,000 in Japan through March. Most of those units will be incremental ‘replacement’ sales as people trade up, and they may dampen PSP-3000 demand by half that much. The 3000 is selling at last year’s price in a worse economy, with new competition from a sub-200 USD Wii. I think overall PSP sales will be pretty similar to last year’s, maybe down a small amount.”

The pricing on many of the handheld devices has often been a big issue for many experts of which Mr Pachter is one the more outspoken, advising that Sony should carefully consider its future pricing in order to make this kind of products more appealing to the game players. Although the has been no indication given by Sony regard changes to prices there is a good chance it may change its pricing in order to bolster its sales in the run up to Christmas.

Source – Play